Overview of search engine marketing
We can defined as "Search marketing is the process of gaining traffic and visibility
from search engines through both paid and unpaid efforts". It appears on SERPs(search
engine results pages).Advertisers apply bid on keywords that mostly used during
search of some product or services by user.Whenever user enter some keywords into
google or bing then result are come along with Ads. it is called as Pay-Per-Click
Ads.such ads are two type one is small text bassed whereas others such as product
listing ads (PLAs, also known as Shopping ads).We used compreshensive research for
keywords management strategy.We must be used relevent keywords during building of
marketing campaigns for our business domain.Now we trying to defined relation b/w
Keywords and account Structure with help of below diagrams.
Here Above diagrams represents fives units of optimally structured account.
Ad campaigns
Ad groups
Keywords
Ad text
Landing pages
First we used ad campaigns in which we focus on similar product or services.For
example if we have business of online gifts then we must make seprate-2 items into
one groups. we can sell flowers, personalized gifts, toys then we must build three
groups.When groups are ready then we developved most exact keywords for each groups.Now
we add our text for each keywords groups and building landing pages for each keywords.