sem,search engine marketing

Search engine marketing or sem is process for increasing visibility of website in various search engine by submitting and positioning a Web site within search engines. Its is defined as a process for increasing visibility of website in search engine results pages (SERP) by using of advertising and optimization.In other words we can say that SEM is paid search activities through pay per click (PPC) , cost per impression (CPI indicates email advertising campaigns) , social media marketing.Finally SEM refers buying traffic by paid service and SEO refers getting traffic by unpaid or free listing.

Overview of search engine marketing

We can defined as "Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts". It appears on SERPs(search engine results pages).Advertisers apply bid on keywords that mostly used during search of some product or services by user.Whenever user enter some keywords into google or bing then result are come along with Ads. it is called as Pay-Per-Click Ads.such ads are two type one is small text bassed whereas others such as product listing ads (PLAs, also known as Shopping ads).We used compreshensive research for keywords management strategy.We must be used relevent keywords during building of marketing campaigns for our business domain.Now we trying to defined relation b/w Keywords and account Structure with help of below diagrams.

Here Above diagrams represents fives units of optimally structured account.

Ad campaigns

Ad groups

Keywords

Ad text

Landing pages

First we used ad campaigns in which we focus on similar product or services.For example if we have business of online gifts then we must make seprate-2 items into one groups. we can sell flowers, personalized gifts, toys then we must build three groups.When groups are ready then we developved most exact keywords for each groups.Now we add our text for each keywords groups and building landing pages for each keywords.